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Hello! My name is
Adina Chirita

Welcome to my website! I am so glad
you are here! Scroll down to learn more about my
professional journey.

About Me

I am a seasoned communications professional with over fifteen years of experience in the field.
In 2019 I earned the internationally recognized Communication Management Professional (CMP®) certification. The CMP® certification revolves around six key communication competencies: ethics, strategy, analysis, context, engagement, and consistency. The CMP® certification from the Global Communication Certification Council is aligned to the Global Standard of the Communication Profession and demonstrates a deep level of professional communication knowledge and expertise in all these areas. The Global Standard was pioneered and developed by the International Association of Business Communicators (IABC) and is the basis upon which other communication competency frameworks have since been developed. The CMP® is an ANSI-Accredited Personnel Certification Program – Accreditation #1259, proving the prestige and value of this certification on an international scale.

A Wordsmith Committed to Lifelong Learning



My expertise lies in developing and executing strategic communication plans, digital media management, and creating impactful content
for both B2B and B2C audiences.

Throughout my career, I’ve successfully led projects that increased brand awareness, boosted engagement, and strengthened relationships with key stakeholders.

From forging growth-spurring partnerships to organizing innovative events and leading complex website redesign projects and
launching engaging digital platforms, I am passionate about finding out-of-the-box
solutions to business communication
challenges.

Contact Me

My work has been recognized with multiple awards, including an IABC International Award of Merit for Communications.

I am driven by a passion for creating clear, engaging messages that resonate with key audiences and love to help organizations achieve their goals.

As far as personal qualities go, I would describe myself as creative, reliable, self-motivated, hardworking, outgoing, organized, and logical.

In my spare time, I enjoy entertaining friends, meditating, reading, and traveling.

Core Skills

These are the areas that I am specialized in.

Internal & External Communication

I excel at crafting clear, impactful messages that resonate with both internal teams and external stakeholders.

Strategic Planning

I have extensive experience in developing and executing strategic communication plans that align with organizational goals and drive measurable results.

Relationship Building and Management

I am skilled at cultivating and maintaining strong relationships with key stakeholders, media contacts, and team members.

Writing

My writing is clear, concise, and tailored to the audience, ranging from press releases and annual reports to digital content and promotional materials.

Editing and Proofreading

I have a keen eye for detail, ensuring all written content is polished, accurate, and aligned with the brand’s voice and standards.

Digital Media Management

I am proficient in managing social media platforms, websites, and online campaigns to increase engagement and brand visibility.

Video Production & Editing

I have experience in producing and editing videos, enhancing audience engagement through visual storytelling.

Email Marketing

I create targeted, data-driven email campaigns that effectively communicate key messages and drive audience engagement.

Work Experience

My experience spans over sixteen years working in various industries – ranging from real estate and publishing to non-profits and radio.

Brand & Project Strategy Manager
Municipal World

2025 – Present

  • Represent the company at most public events and trade shows, bringing new advertising revenue, publishing opportunities, and mutually beneficial partnerships
  • Effectively relaunched the company’s “Brand Spotlight” intiative, rebranding it as “Municipal Changemakers,” and attracting new advertisers and partners
  • Successfully organized and supported multiple online events, securing speakers, providing conversation flows, talking points, and acting as a presenter during the actual events
  • Plan and implement various integrated marketing campaigns across digital and traditional platforms; track performance and adjust strategies for optimal results
  • Develop project schedules, manage milestones, and coordinate resources to ensure successful delivery
  • Allocate and monitor marketing and project budgets, resources, and timelines to ensure cost-effective execution.
  • Assist in planning, editing, and proofreading content to maintain quality, consistency, and alignment with brand standards
  • Work with designers to produce visually consistent marketing materials and to safeguard and grow the organization’s brand identity
  • Provide coaching and mentorship to marketing and project staff, fostering a productive and collaborative work environment
  • Establish performance indicators, track outcomes, and report results; support ongoing improvement through post-project evaluations

Director of Marketing Communications and Member Engagement
LSTAR

2022 – 2024

  • Successfully rebuilt the public website of LSTAR, increasing the number of year-over-year page views by more than 10% and the web traffic by over 14%.
  • Created a new online Member Hub and a Member Forum, thus facilitating two-way communication and elevating LSTAR Members’ engagement.
  • Spearheaded the recruitment, training, and coaching of a new Communication Coordinator, enhancing team effectiveness and efficiency.
  • Pioneered the launch of a dynamic bi-weekly video podcast for LSTAR, amplifying member engagement and visibility within the community.

Manager of Digital Media
LSTAR

2015-2022

  • Wrote the Association’s monthly statistical news releases, constantly generating positive media coverage.
  • Managed the social media presence of the Association on Twitter, Facebook, LinkedIn, YouTube and Flickr, building a thriving online REALTOR® community.

Communications Coordinator
LSTAR

2010-2015

  • Revamped and relaunched of the Twitter(X) and Facebook accounts of the Association.
  • Gave a new look and feel to the Association’s e-newsletters.

Editorial Assistant
Municipal World

2008-2009

  • Successfully administrated the Twitter account of the company’s Job Board, attracting 600+ followers and thus increasing brand visibility and expanding the company’s leads base.
  • Created monthly e-newsletters marketing the coming magazine issues using iContact campaigns; these were followed by a 10% increase in readership.

Marketing Assistant
LEDC

2006-2008

  • Developed a communication plan meant to raise the awareness of the LEDC services and resources offered through the LEDC website to all local businesses.
  • Researched and solicited new businesses to enlist in the LEDC Business Directory.

My Credentials

Aside from a Bachelor of Arts Degree in English Language and Literature from the University of Bucharest and a post-graduate Certificate in Corporate Communications and Public Relations from Fanshawe College, I am the holder of numerous other educational credentials. Click here to see them all.

References

See what others say about me and my work.

Adina joined LSTAR in 2010 and managed communications for the Association throughout the years achieving the Director role in 2022.
She is a highly skilled writer, capable of conveying complex ideas with clarity and creativity. Her ability to articulate thoughts and concepts in written form is commendable.
Her dedication to her role was evident in her consistent effort to go above and beyond in all her assignments, ensuring that all tasks were completed with the highest level of quality and attention to detail. These tasks included writing, scripting, editing and spearheading the development of the LSTAR Member Website.

Bill Madder
LSTAR CEO

During my last six years of tenure at LSTAR,
Adina did a great job as LSTAR’s Communications Coordinator.
More specifically, she has revamped all LSTAR e-newsletters, which gave a much-needed boost to member engagement.
In addition, she
was also the person who set the Association’s Facebook and LinkedIn pages and managed the Association’s online and social media presence, building a robust and thriving local online REALTOR® community.
I found Adina to be an honest, sincere, and hard-working employee, with great accuracy and extensive
technology skills.
I wholeheartedly recommend Adina and strongly believe she would be a great addition
to any team.

Betty Doré,
Former LSTAR CEO

I have had the sincere pleasure of volunteering on the IABC London Board alongside Adina for many years.
I have seen her lead the Chapter’s Communication and Membership portfolios, which require her to know best practices in communication broadcasting, as well as stewardship and customer service skills. Adina is a natural at all these.
Adina has supported all portfolio directors, filled gaps where needed and provided guidance across the board. In all her interactions she is candid, honest, and reliable.
Adina is utterly committed to the profession of business communication and a stellar supporter and leader of IABC.

Andrew Kaszowski
2018 IABC London President